DEFINING the HORIZON of Convenience

Position:

Creativity of message and foresight of consumer trends are essential ingredients for success in the Convenience Channel. Edge Convenience builds programs that captivate the consumers and draws on their impulses as the seek convenience in their busy lives. Careful assessment of each regional market enables us to prepare a go-to-market strategy with our client-partners Whether the trend is ethnic, fusion, fresh alternative snacks, or even including the newest technology, Edge Convenience is a leader in defining the consumer's perception of convenience. Our message draws on the consumer's definition of convenience, and serves our ultimate mission: "To Grow Profitable Sales for Each of Our Client-Partners in the Convenience Channel."

Entrepreneurial:

Over 60% of the retailers in this channel are defined as 'independent.' Therefore, our success is leveraged on how we harness the energy of the small business attitude in an industry that lists top-tier Fortune 500 companies. Each member of our team has the entrepreneurial spirit to connect with the category managers at the largest of retail customers and drive programs through the Convenience Channel.

Expertise:

Edge Convenience is a focused sales team that represents less than a dozen manufacturers. We intentionally concentrate on identified growth categories, in which retailers generally need support in merchandising, distribution, an in-store execution.

The convenience channel offers limitless opportunities for manufacturers to increase brand presence, identity, sales and profit. Edge Convenience is a strategic partner with the expertise in convenience to adapt programs and items to fit and find success in the convenience channel and beyond.

We commit the following to our clients: to provide superior service that is backed by extensive knowledge of the market, nationwide coverage, and unparalleled back-office support... all working together to set us apart in a competitive market.

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